Off to a bad start, when "the Official Rules which will be available at the start of the contest" aren't posted a week after the flyers were handed out

What I was hoping for was to find that there was a cool little contest all set and ready for me to tell you about, but there isn't.

Because at the Friday night (nov 6th) at SEMA's Ignited car show there were a dozen women handing out postcards about some "Hunt" for an Alfa 4C. You have to register to get the first clue, then try to solve the mystery of where the car is to win it.

Well, not exactly win it, even though the tag line is "First person to find it, keeps it". One of the women passing out the post cards said you don't win it, you get it for 2 years to use, then return it. See, it's getting leased from Alfa for the promo, and likely, by this new startup auto website for their use from the test drive http://www.thedrive.com/article/134 until the contest and 2 year drive is over

and the sponsor of this contest, well, looks questionable.

TI Media Solutions sponsors a lot of contests, and they give different physical locations, but never a website. The one address that says 31st floor, is also the address for Sports Illustrated Magazine.

The building at 1271 Avenue of the Americas is known as the Time Life Building, and I suspect, TI Media is Time Inc Media (TI Media Solutions Inc. 2 Associated Publishers. Time Inc. TI Media Solutions Inc found on https://sensortower.com/android/publisher/ti-media-solutions-inc/TI+Media+Solutions+Inc./ )

Time Inc., the publisher of Time, Life, Sports Illustrated, Fortune, and Architectural Forum magazines initially occupied 21 floors. http://www.placestogoinnewyork.com/places/2501660-Time-Life-Building/

Sponsor:  TI Media Solutions Inc., 225 Liberty St., New York, NY 10281.

The Sponsor of this Contest is TI Media Solutions, Inc., 1271 Avenue of the Americas, NY, NY 10020.
The Sponsor of this Contest is TI Media Solutions Inc., 1271 Sixth Ave., New York, NY 10020
The Sponsor of this Contest is TI Media Solutions, 1271 Avenue of the Americas, 31st Floor, New York, NY 10020
 TI Media Solutions  PO Box 62222  Tampa, Florida  United States of America
is the address given by "the Ripoff Report" http://www.ripoffreport.com/r/QSP-TI-Media-Solutions/Tampa-Florida-33662/QSP-TI-Media-Solutions-Problem-with-billing-and-getting-through-Tampa-Florida-837223

but Bloomberg gives their address as PO Box 920 Pleasantville, NY 10570
http://www.bloomberg.com/profiles/companies/2942795Z:US-ti-media-solutions-inc
http://www.thedrive.com/thehunt